Digital Content Producer – Green Bay, WI 54301


A full-time Digital Content Producerwrites, updates, and shares stories ranging from local news flips to breaking and nationally trending stories for our website with the goal of growing website pageviews and users.

A DCP is a passionate writer and leader who takes initiative and thinks critically and independently.

This is a position evaluated by pageviews, time on page, pages per session, and bounce metrics. Candidate must prioritize growing our web/app traffic while balancing/maintaining journalistic integrity.

PRINCIPAL DIGITAL DUTIES AND RESPONSIBILITIES:

  • Develops and leads winning strategy for station content
  • Expert understanding of Facebook, Twitter, and other social media platforms
  • Reviews copy and will correct errors in content, grammar, and punctuation, following prescribed editorial style and formatting guidelines
  • Be the first to report breaking news stories; monitor analytic tools, RSS feeds, social media, alerts, all regional media for interesting and/or trending stories
  • Write daily “flip” stories (avg. 10 stories+/day) that are packaged in a way that grows pages per session and time on page while utilizing SEO best practices to grow website search traffic
  • Constantly monitor competition to ensure no “flip” stories across the DMA are missed
  • Post, package, and promote stories from third-party feed partners (Nexstar, AP, CBS, etc.)
  • Gathers information about events through research, interviews, experience or attendance at political, news, sports, artistic, social or other functions
  • Pitches on-brand local and trending stories during morning meetings
  • Checks reference materials such as books, news files or public records to obtain relevant facts
  • Shoots and edits content for on-air and digital
  • Proofread, package, and promote broadcast reporter stories
  • Work with producers and news field crew on adding video to web stories (when applicable)
  • Manage passive livestreams (when applicable)
  • Push engaging and breaking stories on mobile app (when applicable)
  • Generate meaningful audience engagement on social media without baiting (when applicable)
  • Develop new digital content ideas for yourcentralvalley.com

SECONDARY ON-AIR PRODUCER DUTIES AND RESPONSIBILITIES:

  • Produces the Sunday morning on-air show, deciding the order in which stories will be told, writes teases and other content, times news programs, edits video, and posts video to the website.
  • Produces newscasts for broadcast across all platforms
  • Writes and orders news stories
  • Approves scripts
  • Balances news and feature content to create compelling broadcasts
  • Edits video
  • Writes stories for the website and other eMedia platforms
  • Interacts with viewers and users on social media sites
  • Performs other duties as assigned

EDUCATION/EXPERIENCE:

  • Bachelor’s degree in Journalism, or a related field, or an equivalent combination of education and work-related experience
  • Fluency in English
  • Excellent communication skills, both oral and written
  • Proficiency with computers, telephones, copiers, scanners, fax machines and other office equipment
  • Ability to meet deadlines, prioritize assignments and handle multiple tasks simultaneously

WORK ENVIRONMENT/PHYSICAL REQUIREMENTS:

High stress, high energy environment with deadline pressures. Valid Driver’s License required. The candidate must have a visceral distaste for office politics and gossip.

Apply online at: https://www.wearegreenbay.com/jobs

WFRV Television Station and Nexstar Media Inc. are an equal opportunity employer

Job Type: Full-time

Pay: $12.50 – $14.00 per hour

Benefits:

  • 401(k)
  • Dental insurance
  • Flexible spending account
  • Health insurance
  • Health savings account
  • Paid time off
  • Vision insurance

Schedule:

COVID-19 considerations:
all visitors and staff are required to wear masks at this time. Extra cleaning is being done.

Education:

Experience:

  • Journalism: 1 year (Preferred)

Work Location:

Work Remotely:



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